Franchise Information


Have you always wanted to run a GREAT Comic Book and Game Store?

With a diverse merchandise mix your store can attract and satisfy a greater number of customers. The key to acquiring and keeping good customers is having excellent customer service, a good infrastructure and interesting products. Work with us to acquire these talents and products.

Dragon’s Lair Comics & Fantasy® has been creating loyal, happy customers since 1986!

What does Dragon’s Lair Comics & Fantasy® offer franchisees?


  • Experience!
  • Training and ongoing support
  • Ongoing reviews of stores to ensure consistently high performance and standards
  • Brand recognition
  • Help with store location, design and lease negotiations
  • Initial and ongoing help with product ordering and inventory management
  • Access to established industry experts


  • Love Comics and Games
  • Are committed to ensuring that our mutual customers experience great customer service in a professional and friendly atmosphere
  • Are mature emotionally and intellectually
  • Are willing to follow a franchise system while continuously striving to help improve it
  • Have good credit
  • Have the support of their families
  • Have prior professional, retail or military experience

We help you every step of the way!


Free-Comic-Book-DayDragon’s Lair Comics & Fantasy® first opened in Austin Texas in 1986. Since that time its owner, David Wheeler, and his stores, have developed a reputation for customer service, professionalism and product management.

David has a vision of a nationwide group of independent yet interdependent franchised stores. These stores will be professionally run and offer customers a consistently high level of service, events and product selection that is unparalleled in this industry.

It is not just a matter of bringing in comics and games. It is a matter of bringing in the right items in the correct quantities and providing the customer with a great experience. Let us help you make your decisions the right ones!

Dragons Lair Photos 4 2 2014 027AN EXCITING CAREER

Running a comic book and game store is one of the best careers in the world. Customers love the products. Those products are fun. But it takes experience to make a store GREAT! Work with us to make your store a GREAT store!

Want to know more? Read our FAQs.


David M. Wheeler
Founder, Dragon’s Lair Comics & Fantasy®
CEO, Dragon’s Lair LLC
5512 Gooding Dr.
Austin, TX 78744
Phone (512) 924-0312

Email David Wheeler:

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    USSBA Franchise RegistryThis is not an offer to sell a franchise as an offer may only be made by a franchise disclosure document prepared in accordance with the Federal Trade Commission’s franchise laws and applicable state laws. Filing of a franchise disclosure document does not constitute the state’s approval of the franchise disclosure document.